Some people get a little knot in their stomachs when they hear the words ‘green giving’ – they don’t have room for another soy candle or another recycled yarn tissue box and they have reusable water bottles for every day of the week. It’s not that they don’t appreciate the thought behind green gifts, but rather that they’d prefer the gifts to be a little more thoughtful, if not a little less green. These are people who may or may not sign up for Amazon’s Aunt Mildred, but their green threshold is pretty low when it comes to overtly green gifts.
Personally, I like green gifts, and even when I don’t like specific green gifts, I like passing them on to other people who will actually want them. Where my green threshold lies, as it applies to green giving, is probably somewhere around Conserve Cards.
It’s not that I’m morally opposed to the idea of reusable greeting cards – in fact, I think it’s a pretty handy idea for those who know their recipients will actually reuse a card. And I’m happy to hear that Conserve Cards are made from recycled paper, eco-friendly inks, and water-based adhesives. I just don’t necessarily think that most people upon receiving a Conserve Card will take the time to keep it somewhere convenient and then remember that it’s there the next time they feel pressed to send a greeting card. Add to that the fear that it will be awkward when the card makes it back to the original sender, and I see Conserve Cards ending up (hopefully) in the recycling bin along with regular cards.
Or am I just being cynical? What do you think of the idea of reusable greeting cards?