Have you heard that Fiji Water is the latest company to find itself on the wrong end of a lawsuit for greenwashing? The water co. is apparently going to court for deceptively marketing itself as “carbon-negative.” As it turns out, Fiji Water’s self-proclaimed carbon-negativity is wishful thinking since, according to a US District Court class-action suit filed by a Newport, California firm, the company is giving itself credits for carbon reductions that haven’t actually been secured. Sounds interesting, right? But is it true? According to Mother Jones, Fiji Water has said in a press release that the offsets necessary to make it carbon-negative will not be realized until 2037.
Bah, it’s crap like this that made me say no to bottled water – especially bottled water that has to be shipped around the world to get to my mouth – in favor of the classic Brita Pitcher and a still-trendy stainless steel water bottle. Municipal tap is where it’s at.