Fiji Water: Another Reason You Can’t Believe Every Piece of Green Press
By Christa
Have you heard that Fiji Water is the latest company to find itself on the wrong end of a lawsuit for greenwashing? The water co. is apparently going to court for deceptively marketing itself as “carbon-negative.” As it turns out, Fiji Water’s self-proclaimed carbon-negativity is wishful thinking since, according to a US District Court class-action suit filed by a Newport, California firm, the company is giving itself credits for carbon reductions that haven’t actually been secured. Sounds interesting, right? But is it true? According to Mother Jones, Fiji Water has said in a press release that the offsets necessary to make it carbon-negative will not be realized until 2037.
Bah, it’s crap like this that made me say no to bottled water – especially bottled water that has to be shipped around the world to get to my mouth – in favor of the classic Brita Pitcher and a still-trendy stainless steel water bottle. Municipal tap is where it’s at.
January 17th, 2011 at 2:00 pm
Tap water is almost always more pure, too (or at least it’s held to a much higher acceptable standard of purity).
January 21st, 2011 at 8:00 pm
That’s true – there are tons of regulations for city water, but for bottling companies, not so much!
January 27th, 2011 at 2:25 pm
This is the stuff people need to hear about before spending retarded amounts of money on stuff like WATER. Get smart, people!
February 23rd, 2011 at 6:50 am
Fiji water is no where near as good tasting as the tap water in my area anyway. People see the pretty bottle and think drinking it will take them to a faraway island paradise or something. But it’s just water!