What do you think when you hear the word ‘downsize’? Or ‘simplicity’? It might not be the most popular way to go green, but it’s often the easiest: Buy less crap. Especially crap you don’t need and crap that’s not going to add any beauty or positivity to your life. I got to thinking about this topic after reading one woman’s account of returning to the U.S. – specifically, New York – after residing in Mexico and what she felt upon visiting a common Target store.
I walked through the automatic doors, took a deep breath of that familiar, Target-scented air, and accepted a cart from an overly-enthusiastic 50-something with really bad makeup. Above her was a huge sign that perfectly represents what I believe to be one of the biggest downfalls of our culture. It read, “Are you sure one cart is going to be enough?”
According to Sharon Beder, a professor of social sciences who researches the “power relationships” between corporations and consumers, “Advertisers spend 100s of billions of dollars a year worldwide encouraging, persuading and manipulating people into a consumer lifestyle that has devastating consequences for the environment through its extravagance and wastefulness.” Psychologists are paid big bucks to determine how to most cleverly convince the human brain to want what is being sold.
I don’t even live in Mexico *sniff* and that’s how I feel pretty much every time I set foot in a Target. I’m even fairly good at getting in and out without needing that second cart because having a budget or practicing simplicity can make a person’s life greener by default. For example, I don’t buy a lot of goods that recently came off a less-than-stellar from a human rights and environmental standpoint factory production line in Chine that had to be shipped to the U.S. – but that’s because I don’t buy a lot of goods in general.
Which isn’t to say I’m some holier-than-thou minimalist who never buys anything that wasn’t produced by a well-paid local artisan. There’s that budget, remember? I’m living squarely in the culture of stuff, just like everyone else.
If you’re not living on a budget – lucky lucky you! – then you can still go green by default by faking it. Just make an effort to analyze your consumption habits and make a habit of asking yourself if what you’re buying is a want or a need before grabbing that second cart. Buying less crap won’t make you mega green, of course, but it’s definitely a step in the right direction!